Luxury vs. economy: what the two-tier market means for your system choice
The market is splitting between luxury and economy, and most PMS systems are really built for one side of it. We look at what that means for a conference hotel that's neither.
How AI will change the guest and attendee journey over the next two years
Guests will soon stop booking themselves — an AI agent will do it on their behalf. We look at what that actually means for a conference hotel over the next two years, and what's still pure hype.
AI in PMS and event systems: what does it actually mean?
Every vendor now says they have AI. That makes the question less interesting than it used to be — the real one is whether it's an actual agent with tool access, or a suggestion with a fancy name.
Vibe coding: can you build the system yourselves now?
Building a simple app with AI in an afternoon has become surprisingly real. What that same afternoon doesn't solve is security, regulations, and the maintenance waiting in the years after.
How to succeed with a new system implementation
A system switch rarely succeeds because the software is good. It succeeds because someone internally actually owns the project, follows a plan, and gives super-users and staff real time to learn it.
Tighter margins: what it means for your system choice
The industry is shifting from rate growth to profitability. That should change what you look for in a system — and the real cost rarely sits in the license price.
Switching PMS or event system: what nobody tells you in the demo
A system switch rarely fails because of the system itself. It fails on what nobody mentioned in the demo — the timing, the data, and the people who actually have to use it every day.
The market for event systems: where is it actually heading?
The market for event systems is growing faster than most can keep up with — but consolidation, AI promises, and lock-in raise new questions. We go through the trends, and what they actually mean for a Norwegian conference hotel.
Do you own your data, or are you renting access to it?
One question reveals more about a system vendor than the entire product brochure: what does it cost to pull your own data out, and where's the documentation? We look at why the answer decides whether AI becomes possible at all.